Welcome to the Tale of Big Bad Decaf...

...where we're blowing the house down on dull, flavorless coffee. A magical journey crafted with meticulous sourcing, natural decaffeination, and passionate roasting - all *just right,* with only decaf in mind. "Oh my, what flavor you have!" is not just for fairy tales. Big Bad Decaf empowers you to enjoy delicious coffee without fear of the stress and shakes lurking nearby. Write your own story with each cup and step into a world of adventure.

Meet Tim, Our Expert Roaster

Tim Frederick believes in the depth and uniqueness that comes from roasting coffee. He started roasting in his garage five years ago, and has carefully crafted his art form of roasting into a masterpiece. Tim is an entrepreneur at heart, roasting his own (full caf) coffees under the brand Minimum Wage Tim.

Meet Ryan, The Health & Fitness Guy

Ryan Hurley (CEO) got hooked on decaf not long after kicking alcohol. He realized that caffeine and alcohol were just adding highs and lows to his day, when his finely-tuned routine already catered to feeling great every day. With Big Bad Decaf, Ryan hopes to bring amazing coffee to those looking for healthier options.

Meet Mike, The Coffee Snob

Mike Eisenstein (COO) is the coffee snob of the bunch. His interest in decaf started when he would reach for his fourth or fifth cup of the day, and realize that maybe caffeine at 10pm wasn’t such a good choice. He believes that decaf coffee drinkers are the true coffee lovers - in it for the enjoyment and not the buzz.

Meet Keavy, The Caffeine Conscious Mama

Keavy O’Malley-Keyes (CMO) is an experienced marketer in the CPG world - and has seen firsthand the shifting consumer behavior towards healthier options like decaf. Her own personal experience with decaf has coincided with being a first time mama, where she’s been taking closer look at the caffeine she’s ingesting through pregnancy and beyond. Now her and the other moms out there can enjoy great coffee without the guilt.

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